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On 19 September 2010, Ideas • Impact • China, the first TEDxMFZU event was held in the Science Park of Zhejiang University. This event, hosted by the Melton Foundation and Zhejiang University (MFZU), had eight speeches, five performances and an additional reception part. The audience, most of whom were university students from Chile, China, India, Germany and the US, came to the venue long before the event had started.

Biologist Richard Dawkins makes a case for “thinking the improbable” by looking at how the human frame of reference limits our understanding of the universe.

In this moving yet pragmatic talk, Kevin Bales explains the business of modern slavery, a multibillion-dollar economy that underpins some of the worst industries on earth. He shares stats and personal stories from his on-the-ground research — and names the price of freeing every slave on earth right now.

When the man behind Apple presents its new products, people become mesmerize and feel that they are seeing a technological revolution happening in front of their eyes. But often, this is more about the presentation than the product. Next time you are presenting, take Jobs example to sell your idea.

Good ideas, those that are kept in people’s memory, usually are Simple, Unexpected, Concrete, Credible, Emotional and tell a Story… how does your Idea Impact China follow this pattern?

In just a few weeks TEDxMFZU will start, and we are forecasting that a rain of ideas will impact China that afternoon. Are you presenting at the event? You may have the knowledge, the experience and the ideas, but do you have the skills needed for to make people remember your talk? We are starting a new section to share resources on how to make effective presentations.

If China has great influence over the world, ideas that impact China will impact the world, and the other way round.

In preparation for the TEDxMFZU event, we will be sharing with you a series of talks handpicked by our team. Take your time and enjoy a moment of reflection.